In approaching Ash Sakula’s website redesign we spent a lot of time getting the feel for their aesthetics and values. We worked with them to create a brand prism and we examined the analytics of their current site to see what was working.
The brand prism was an especially helpful and enlightening exercise for our clients, since they had never considered their brand’s aspirational self-image in a formal capacity. Reviewing the brand prism with our clients was an enlightening and helpful experience. We learned a lot about how to best convey their core competencies to their audience.
We also did a competitive analysis of other major architecture firms before settling on the design of their site. In addition, we conducted user testing through usertesting.com throughout the process.
We delved into their architectural history, watched videos of them, looked at photography of their buildings, and read their writing about how they approach their practice.
They defined themselves as having two disparate styles: Cany prefers a meandering “walk in the woods” approach, while Robert rather likes to arrive at a destination directly a la a “treasure map” method. In designing the site we made sure to incorporate both approaches in the navigation.